Davines We Sustain Beauty

Grow Beautiful

Davines is committed to taking climate action by deeply integrating beauty and regenerative organic agriculture (ROC) to heal our planet’s soil.

In 2022 Davines launched We Sustain Beauty as their first-ever global campaign to take climate action through regenerative organic agriculture and with it a groundbreaking product formulated for the first time with regenerative organic ingredient, an activist ingredient. In the months before and since, Davines has enhanced the brand’s positioning as the regenerative organic leader in the beauty industry through a variety of actions, especially the European Regenerative Organic Center located in the the backyard of the Davines Village in Parma.

With 2023, Davines is building on this mission by centering the campaign around Earth Month and the very special GWP tote bag, the beauty industry’s first lifestyle item made with certified regenerative organic cotton sourced from a pioneering collection of cotton farms in India.

Made with rain-fed cotton sourced from fellow B Corporation Gallant International and grown by the Khond, and indigenous tribal community, who have farmed in Odisha, India for centuries, the Grow Beautiful Totes are care-crafted from one of just a few such certified cotton supply chains in the world. More than a cotton tote, this is a regeneration manifesto for climate action, crafted to bring everyone together through beauty for the planet.

Browse our promo guide or contact your area consultant to learn more.