conceptual lines

Our concept lines are perfect for the salon that is ready to make a statement and isn’t afraid to commit. We work with you to outfit your business with the latest, high-end salon offerings---from color and scalp services to retail. We guarantee your competition will be jealous and your clients will leave wanting more.


Today's result is a cosmopolitan and pioneering company that offers hairdressers and their clients the opportunity to become part of a dynamic, multicultural community and unique brand lifestyle. We do this by being as design-driven as we are environmentally aware, as scientifically advanced as we are natural based, as global as we are local, and always with a human touch.


Lakmé was born of our experience, passion and knowledge in the field of cosmetic research. A team of professionals, with a common goal, dedicate our effort to build this ambitious project, contributing our vision of hairdressing in the development of products for beauty and hair care.



alter ego

Our aim is to provide high-performance, reliable and authentic products and services, that are essential for the well-being and beauty of both hair and scalp. We aim to enrich and stimulate creativity through on-going training. Alter Ego Italy is “made to measure”, salon exclusive and effective.

salon exclusive 

Our exclusive lines are sure to set you apart from your competition. These distinct products can only be found in fine salons such as yours. They are proven performers in the salon biz. Unique yet approachable, you’ll be proud to offer this stuff to your clients.


Born from a desire to produce an exclusive salon range (and not sell it as the answer to life, love and other woes), evo steps outside the normal realm of truth-stretching invention in a ‘wake up and smell the coffee’ crusade of twisted honesty – designed to make people think. and so comes the catch phrase – saving ordinary humans from themselves™


serge normant

High performance collection of products makes dream hair a reality. These luxurious, innovative products are the result of countless photo shoots at which Serge cocktailed formulas to achieve hair styles that graced thousands of magazines & red carpets globally.   While jet-setting for photo shoots, Serge was so inspired by his world travels that the products were specifically formulated with exotic ingredients in mind: Ingredients that are known to deliver high performance style & strengthen hair.


Featuring the cult favorite Terax Original Crema conditioner, Terax Hair Care focuses on building healthy hair from the inside out.

mr smith

Mr. Smith is dedicated to style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.



We recognize the ever-expanding need for longer and thicker hair. As a salon exclusive brand, our mission is to empower the stylist by providing them with a superior, high-end quality product. Using a grass roots approach, we offer the opportunity for prosperity by bolstering support in sales, training and marketing.


TRUEPLEX is an innovative bond recovery system that can reverse existing damage caused by previous color, chemicals, hot tools and harsh environmental influences. TRUEPLEX can also prevent damage created by chemical, mechanical and environmental stress

boutique lines

Our boutique lines are the perfect compliment to your professional salon products, offering another retail opportunity to your clients.

tools & equipment

Modern Salon Services is proud to offer the highest quality tools & equipment in the industry by professionals for professionals. 


marilyn brush

y.s. park

wet brush