Firm Hold Gel: LOMA

Define, sculpt, and lock in your style with LOMA Firm Hold Gel. LOMA’s strongest-hold styler delivers firm to extra-firm control while building structure, definition, volume, and shine. Ideal for all hair types, the versatile formula can be used to shape curls and waves, create sleek styles, or add lasting structure and fullness. AloeMoist Complex provides lightweight hydration, Fennel Seed helps support vibrant, healthy-looking hair, and Avocado Oil conditions for a firm finish without leaving strands feeling stripped. Apply to wet or damp hair for maximum hold and definition, or use on dry hair for separated texture and high shine. Finished with LOMA’s Tangerine, Orange & Grapefruit Lomatherapy scent. Vegan-friendly, cruelty-free, color-safe, sulfate-free, and paraben-free.