A New Color

An ammonia-free permanent color system designed to deliver rich, multidimensional color with complete creative flexibility. A New Colour provides full coverage of white hair, can darken or lighten up to three levels, and allows colorists to customize reflects while maintaining softness, hydration and shine. Its gentle formula features plant-derived carotenoids and melanin with antioxidant properties to help support long-lasting, luminous color.

Benefits

• Ammonia-free permanent color
• Provides full coverage of white hair
• Can lighten hair up to 3 levels
• Can darken and customize reflects
• Delivers velvety, intense and multidimensional color
• Helps maintain softness and hydration
• Supports long-lasting shine
• Formulated with natural antioxidants
• Designed for comfortable, odorless application
• Professional-use color system

How to Use
For professional in-salon use only. Blend the selected A New Colour shade with A New Colour Cream Base and the appropriate A New Colour Activator according to Davines technical guidelines. Choose the activator, proportions and processing time based on the desired coverage, tonal result and level of lift.