Purple Shampoo

A highly pigmented toning shampoo designed to neutralize unwanted brassiness and enhance brightness in blonde, grey and white hair. Formulated with Rosehip Oil and Biotin to replenish nutrients, strengthen strands and boost shine, it helps maintain cool, vibrant tones without leaving hair feeling dry.

Benefits

• Helps neutralize brassy and unwanted warm tones

• Brightens blonde, grey and white hair

• Enhances highlights and color vibrancy

• Helps strengthen and nourish hair

• Adds shine and radiance

• Silicone-free formula

• Ideal for maintaining color between salon visits

How to Use

Apply a generous amount to wet hair and work through evenly. Leave on for 2–5 minutes, then rinse thoroughly. Follow with your preferred Aluram Conditioner.