The Present Time

A professional ammonia-free demi-permanent color line designed to deliver rich, true-to-tone color with reflective shine and flexible, low-commitment results. The Present Time uses Biomimetic Hair Restoring Technology to help reinforce and protect the hair during the color service while supporting softness, strength and manageability. Color gradually evolves while staying true to tone and can last up to 24 shampoos, depending on hair porosity and condition.

Benefits

• Ammonia-free demi-permanent color
• Delivers luminous, dimensional shine
• Provides true-to-tone color that fades gradually
• Lasts up to 24 shampoos
• Helps restore hair lipids
• Helps improve resistance to breakage
• Supports easier combing and detangling
• Helps protect color from UV exposure
• Offers up to one level of lift
• Formulated with 88–93% ingredients of natural origin

How to Use
For professional in-salon use only. Mix and apply according to The Present Time technical guidelines, selecting the appropriate shade, activator, mixing ratio and processing time based on the desired result and starting hair condition.